You can break down any one of these components into even smaller, yet equally important, design cues.
These design elements work together to evoke a brand's personality. They may even see it before the product itself, which is why it’s important that a logo perfectly conveys a brand’s identity.Ī logo can be distilled into three basic design elements: a symbol representing the brand, the colors the logo uses, and the chosen font. One of the first things customers and consumers see from a brand is the business’s logo.